I finally talked my 9-5 employer into re-branding the company a while back. Given free reign on the creative side of things, I went for a more modern, simplistic design. ASO is used for Allstar Outfitters for some reason even though it isn’t 3 separate words. The new logo incorporates hand lettered script with the Eurostile Font Face to bring the company brand a little more relevance in the apparel world. The overall design turned out great and has since been incorpoarted into event shirt designs and all marketing materials.