Centerpointe Church needed a new logo for their relaunch. They are focusing more on trying to reach the downtown Knoxville, TN area and the younger college age group along with it. At the same time, they want to reach those around the church with families as well. When approaching this project, it needed a nice clean feel that would work across many print and digital formats while being versatile enough to catch the eye of many different age groups. The final project turned out great! The script is hand drawn and gives a nice, fluid and organic feel while the Frutiger font used for the text is easily transferable to headlines, lyrics, etc. The church loved the finished project and it has given their branding a facelift.