The Premier Athletics Clayton, NC gym wanted a new logo designed to bring them up to speed in the cheer and dance world. Their old text based logo was well known and had a good brand identity already established. To utilize this to the full extent, a new logo was created based off the old design. The type was created from scratch to give a personalized typeface unique to their gym. The colors was changed just slightly from a light blue to a bright aqua while keeping the black, white and silver. The overall design turned out great and the gym was extremely happy with the results.