WSF (World Spirit Federation) is one of the leading providers of competitions in the cheer and dance industry. To keep up with the direction of the brand, they requested a more modern/updated logo. After attempting a redesign with another design company, they were unhappy with the results. Knowing my work, they requested me to help out with the project. WSF wanted to incorporate the “world” part of their name as a main part of the logo and requested to use orange and blue as their primary colors. With all the details in mind, a logo was developed that included the world as more of a globe shape that could be utilized for different branding purposes. The typeface was updated to a sleek new look and the orange and blue were brightened up a bit from their previous logo. The final result tuned out great and the client was extremely happy with the result.